此文是呼和浩特標(biāo)志設(shè)計(jì)公司關(guān)于設(shè)計(jì)公司如果推廣和營(yíng)銷企業(yè)的分享，呼和浩特標(biāo)志設(shè)計(jì)公司旨在想讓更多的設(shè)計(jì)公司提高設(shè)計(jì)業(yè)務(wù)能力！

注：配圖為UCI設(shè)計(jì)公司作品

呼和浩特標(biāo)志設(shè)計(jì)公司轉(zhuǎn)發(fā)原文直譯：

你已經(jīng)沒(méi)有營(yíng)銷點(diǎn)子了嗎？或者你的營(yíng)銷活動(dòng)停滯不前，你不知道下一步該怎么做？

如果是這樣，你并不孤單。

無(wú)論你是一個(gè)創(chuàng)造性的天才，還是被迫從事創(chuàng)造性的工作，你都可能經(jīng)歷過(guò)相當(dāng)于文思枯竭的情況。但是，就像我們發(fā)現(xiàn)自己陷入的任何"恐懼"一樣，你總能擺脫它。營(yíng)銷"創(chuàng)意干旱"也不例外。

所以，如果你正在尋找"改變"你的營(yíng)銷努力的方法，你來(lái)對(duì)地方了。因此，抓住一些牛逼的果醬，進(jìn)入狀態(tài)，讓我們用一些獨(dú)特的營(yíng)銷想法來(lái)結(jié)束2018年的剩余時(shí)間！

為了確保你有你需要的所有東西來(lái)組合一些精彩的新?tīng)I(yíng)銷想法，我們將涵蓋35種不同的營(yíng)銷策略，你可以嘗試，但作為快速預(yù)覽，這里是完整的列表：

刷新電子書(shū)內(nèi)容

創(chuàng)建引人注目的列表

在你的內(nèi)容中加入一些文化元素

說(shuō)出他們想說(shuō)的話

畫(huà)一幅畫(huà)

幫他們作弊…就一點(diǎn)點(diǎn)

分享時(shí)髦的統(tǒng)計(jì)數(shù)據(jù)

給舊的研究注入新的活力

跟noobs說(shuō)話

讓你的聲音放松一下

試試延時(shí)攝影

古怪

充分利用您的勝利

報(bào)價(jià)價(jià)值

寫(xiě)一份時(shí)事通訊

利用事件

嘗試可交換的圖像格式

利用你的銷售團(tuán)隊(duì)

出洋相

與社區(qū)聯(lián)系

利用當(dāng)?shù)孛襟w

舉行慈善拍賣

做意想不到的事

與有影響力的人合作

結(jié)成伙伴關(guān)系

用不同的方式描述事物

跟蹤你的顧客

教育！

改造你的轉(zhuǎn)換漏斗

成為當(dāng)?shù)貙＜?

嘗試新的社交媒體渠道

不要臉

進(jìn)入視頻

創(chuàng)建標(biāo)簽

主辦競(jìng)賽

顯然，并非所有這些想法都適用于所有企業(yè)，但在本文的所有營(yíng)銷想法中，有幾個(gè)會(huì)"撼動(dòng)"你的營(yíng)銷，并為你的企業(yè)帶來(lái)巨大價(jià)值。

2018年要嘗試的35個(gè)"舞動(dòng)起來(lái)"營(yíng)銷創(chuàng)意

無(wú)論你是否是泰勒斯威夫特的粉絲，"擺脫它"是我們所有人都需要聽(tīng)到的信息，尤其是如果你正在創(chuàng)作的話。

如果你感到停滯不前或灰心喪氣，就把事情一筆勾銷，以新的態(tài)度繼續(xù)前進(jìn)。這份營(yíng)銷點(diǎn)子清單可以幫助你的營(yíng)銷計(jì)劃充滿活力，讓你的生意重回正軌！

內(nèi)容營(yíng)銷理念

內(nèi)容營(yíng)銷是一個(gè)偉大的，負(fù)擔(dān)得起的方式來(lái)營(yíng)銷你的業(yè)務(wù)，但有時(shí)很難拿出一個(gè)高質(zhì)量的，有趣的新內(nèi)容源源不斷。如果你發(fā)現(xiàn)自己陷入了寫(xiě)作的窠臼，可以考慮嘗試下面的一些方法。

將您的內(nèi)容刷新為電子書(shū)

擁有大量令人驚嘆的文章或內(nèi)容，但想利用它們做更多事情？電子書(shū)是一種創(chuàng)新的方式來(lái)更新你的內(nèi)容，讓你的目標(biāo)讀者更喜歡它。

無(wú)論你是在寫(xiě)新的東西還是合并你已經(jīng)寫(xiě)好的內(nèi)容，電子書(shū)都是集中你的讀者想要找到的大量有用資料的好方法！

例如，在破壞性的，我們寫(xiě)了"范海辛的(法)離開(kāi)(our prendre conge)廣告指南：怪物是真實(shí)的……"這是一本電子書(shū)，幫助讀者處理一些PPC "怪物"或他們?cè)趶V告"旅行"中可能遇到的麻煩

指南中的概念是我們以前寫(xiě)過(guò)的東西，但我們以一種新的有趣的方式展示了它們。

電子書(shū)也是以不同方式重新教授基礎(chǔ)知識(shí)的絕佳機(jī)會(huì)。就像我們的電子書(shū)一樣，營(yíng)銷理念不需要如此"直截了當(dāng)",但可以用一種吸引人的、個(gè)性化的和創(chuàng)造性的方式來(lái)寫(xiě)！這不僅會(huì)讓閱讀變得更加愉快，還會(huì)激發(fā)你的讀者自己去創(chuàng)造！

（提示確保圍繞電子書(shū)產(chǎn)品創(chuàng)建一個(gè)單獨(dú)的登錄頁(yè)面，因?yàn)檫@有助于跟蹤特定的受眾)

創(chuàng)建引人注目的列表

人們喜歡閱讀和創(chuàng)建列表。許多流行的文章和流行的出版物使用這種策略來(lái)吸引讀者（很明顯這在你身上奏效了，對(duì)嗎？).我的意思是，幾乎每個(gè)谷歌搜索都會(huì)拉出某種類型的內(nèi)容列表。

由于在線注意力持續(xù)時(shí)間很短，人們喜歡快速瀏覽有幫助且吸引人的材料。如果你被困在如何實(shí)施這一營(yíng)銷理念，不要煩惱！有很多方法可以為你的企業(yè)創(chuàng)建有意義的清單。

例如，如果你是一名商業(yè)或生活方式教練，你可以創(chuàng)建博客帖子，如：

商務(wù)蔻馳的10大看點(diǎn)

創(chuàng)業(yè)成功的25個(gè)秘密

開(kāi)始高效一天的15種方法

你需要雇傭商務(wù)蔻馳的20個(gè)理由

為了確保閱讀方便，一定要通過(guò)編號(hào)、間距和使用不同的字體類型為讀者提供視覺(jué)幫助。為了順應(yīng)讀者的喜好，制作一份有意義內(nèi)容的清單對(duì)你的企業(yè)來(lái)說(shuō)真的是一個(gè)流行的營(yíng)銷理念！

在你的內(nèi)容中加入一些文化元素

流行文化以某種方式影響著幾乎每個(gè)人。

當(dāng)然，也許你從來(lái)沒(méi)有看過(guò)《瑞克和莫蒂》的一集，或者你可能沒(méi)有完全理解《什么很安全》的意思，但是你的觀眾可能會(huì)理解。營(yíng)銷人員可以利用流行文化在更深的層面上接觸到他們的目標(biāo)受眾，這通常涉及到受眾中的個(gè)人所喜愛(ài)的東西。關(guān)鍵是要認(rèn)識(shí)到這種愛(ài)，并創(chuàng)造性地利用它，將流行文化熱潮轉(zhuǎn)化為對(duì)你有利的東西。

例如，在破壞性的，我們最近使用了"你沒(méi)有"模因來(lái)創(chuàng)造性地表達(dá)一個(gè)叫做再營(yíng)銷的營(yíng)銷術(shù)語(yǔ)的簡(jiǎn)易性。

所以在下面的圖片中，我們選取了一個(gè)流行的社交模因，并把它變成了一個(gè)引人入勝、有趣且信息豐富的帖子，讓我們的觀眾覺(jué)得我們理解了他們，并以一種幽默的方式與他們聯(lián)系起來(lái)……即使這個(gè)引用現(xiàn)在不是最熱門(mén)的趨勢(shì)。

你可能會(huì)擔(dān)心，當(dāng)你發(fā)布你的內(nèi)容時(shí)，人們對(duì)你的流行文化參考資料的興趣可能已經(jīng)消退了，但通過(guò)練習(xí)，你可以通過(guò)加強(qiáng)與觀眾的個(gè)人聯(lián)系，讓流行文化為你服務(wù)。

讓他們說(shuō)出自己想說(shuō)的話

你的客戶已經(jīng)花時(shí)間在網(wǎng)上寫(xiě)一些關(guān)于你的業(yè)務(wù)的東西，那么為什么不利用它來(lái)產(chǎn)生有意義的內(nèi)容呢？

獲取客戶反饋、評(píng)論和照片，并將其轉(zhuǎn)化為有用的內(nèi)容，這不僅是吸引客戶和激發(fā)更多對(duì)話的好方法，而且還有助于吸引有助于創(chuàng)建正面品牌形象的簡(jiǎn)單內(nèi)容！

92%的消費(fèi)者更信任同行評(píng)論，而不是商業(yè)產(chǎn)生的內(nèi)容，所以這是一種使你的商業(yè)品牌人性化的有益方式。

畫(huà)一幅畫(huà)

好吧，我的意思并不是真的在這里"描繪一幅圖畫(huà)",但是現(xiàn)在人們的注意力持續(xù)時(shí)間很短。為了讓他們繼續(xù)閱讀，有必要讓圖片打破許多內(nèi)容錯(cuò)誤呈現(xiàn)的令人望而生畏的文本長(zhǎng)城！通過(guò)這樣做，你會(huì)讓你的博客吸引普通讀者，你會(huì)脫穎而出，成為人們喜歡閱讀的東西。

不要忽視視覺(jué)元素的重要性，即使是在白皮書(shū)、電子書(shū)、案例研究或其他重文本的項(xiàng)目中！你的讀者會(huì)為此感謝你的！

幫讀者作弊…就一點(diǎn)點(diǎn)

人們喜歡模板，并且總是在尋找組織和簡(jiǎn)化事物的方法。那么，為什么不通過(guò)提供可定制的模板來(lái)成為他們正在尋找的便捷資源呢？

模板是一種強(qiáng)大的視覺(jué)資產(chǎn)，不僅可以幫助讀者創(chuàng)建定制的作品，還可以幫助他們節(jié)省時(shí)間。這些可以是商業(yè)人物角色模板、社交媒體規(guī)劃日歷、備忘單等等！

例如，我創(chuàng)建了一個(gè)營(yíng)銷縮略詞備忘單，讀者可以輕松下載，以理解我們?cè)跀?shù)字廣告中經(jīng)常使用的術(shù)語(yǔ)。像這樣，你可以創(chuàng)建視覺(jué)上有用的內(nèi)容，讀者可以在他們的日常業(yè)務(wù)生活中使用。

分享時(shí)髦的統(tǒng)計(jì)數(shù)據(jù)

人們喜歡列表，因?yàn)檫@又一次減少了閱讀量。

因此，如果你遇到了營(yíng)銷作家的瓶頸，收集與你的業(yè)務(wù)或目標(biāo)受眾相關(guān)的主題的有趣統(tǒng)計(jì)數(shù)據(jù)，以創(chuàng)建一個(gè)有用的內(nèi)容片段，許多人會(huì)希望將它收藏起來(lái)供以后使用。

想要另一個(gè)積極的？大量的統(tǒng)計(jì)列表很容易轉(zhuǎn)化為額外的內(nèi)容，如博客文章、電子郵件通訊或信息圖表，所有這些都很容易分享。

給舊的研究注入新的活力

偷工減料！如果你正處于干旱期，不要?jiǎng)?chuàng)造新的東西，而是呼吸新鮮空氣到網(wǎng)上已經(jīng)存在的東西中。互聯(lián)網(wǎng)上有大量的數(shù)據(jù)研究，雖然其中一些研究可能會(huì)受到關(guān)注，但許多研究卻被擱置一旁。所以，你可能會(huì)發(fā)現(xiàn)一顆未經(jīng)雕琢的鉆石！

找一個(gè)與你的行業(yè)相關(guān)的研究，給它加點(diǎn)料。突出研究的重要部分，添加圖像，并分享您自己對(duì)數(shù)據(jù)的看法！

你不需要重新發(fā)明輪子——只是一定要引用你的來(lái)源！

跟Noobs說(shuō)話

總有一群重復(fù)出現(xiàn)的人，營(yíng)銷人員會(huì)遇到，有時(shí)會(huì)忽略…新手。很多時(shí)候，我們想寫(xiě)驚天動(dòng)地的內(nèi)容，但我們錯(cuò)過(guò)了這些重復(fù)出現(xiàn)的人的基本內(nèi)容的低掛果實(shí)。

圍繞基本面創(chuàng)造高質(zhì)量的內(nèi)容是一項(xiàng)長(zhǎng)期投資，會(huì)有回報(bào)的，因?yàn)檫@些內(nèi)容會(huì)不斷循環(huán)到新的營(yíng)銷渠道。

人們總是記得是誰(shuí)幫助他們起步的，所以你的企業(yè)可以成為別人成功故事中的第一顆寶石！不僅如此，你還將成為他們將與其他剛起步的人分享的可回收物品…看看這個(gè)美麗的循環(huán)以及為什么努力會(huì)有回報(bào)？高質(zhì)量的幫助等于高重復(fù)流量。

所以，為什么不深入對(duì)話，幫助那些一直在尋找答案的人呢？

讓你的聲音放松一下

厭倦了成為內(nèi)容寫(xiě)作的唯一來(lái)源？如果是這樣，把統(tǒng)治權(quán)交給別人是完全可以接受的…我不是指你的主管。在你的商業(yè)內(nèi)容中，最好的聲音是人們想聽(tīng)到的有影響力的人、思想領(lǐng)袖或成功的專業(yè)人士的聲音！

為了充分利用這些機(jī)會(huì)，問(wèn)一些對(duì)你的目標(biāo)受眾有幫助的問(wèn)題，或者讓人們提前提交問(wèn)題讓他們回答。這兩種方法都增加了參與度和興趣，同時(shí)使采訪對(duì)讀者有價(jià)值。

舉例來(lái)說(shuō)，如果你是一家銷售瑜伽服裝的企業(yè)，采訪一位知名的瑜伽師，比如@ danatrixieflynn，可以增加流量，因?yàn)樗膶I(yè)知識(shí)、知名度和鐵桿追隨者。雖然人們喜歡聽(tīng)到你的聲音，但他們更喜歡聽(tīng)到他們追隨、欽佩和尊敬的人的聲音。包含新的聲音會(huì)刷新您的內(nèi)容并增加更多價(jià)值。

（專業(yè)建議——詢問(wèn)擁有大量推特粉絲的團(tuán)體/個(gè)人的意見(jiàn)！)

試試延時(shí)攝影

視頻在市場(chǎng)營(yíng)銷中的應(yīng)用越來(lái)越多，但我見(jiàn)過(guò)的一些最吸引人、最有創(chuàng)意的視頻應(yīng)用方式是延時(shí)拍攝。無(wú)論是產(chǎn)品創(chuàng)作、事件，還是講故事，延時(shí)視頻看起來(lái)總是很有趣。這些類型的視頻迎合了人們"完成事情"的需求，所以使用它們是一個(gè)很好的視覺(jué)誘惑！

我是說(shuō)，誰(shuí)能忍受一件事看不到最后或者看不到成品呢？我自己也迷上了這些愚蠢的視頻——我無(wú)法抗拒！

https://www.instagram.com/p/Bkm9qm4FnXa/?已標(biāo)記=創(chuàng)意視頻

所以，就像上面的視頻一樣，尋找通過(guò)時(shí)間推移來(lái)講述故事的方法。向您的觀眾展示：

產(chǎn)品是如何制造的

幕后之旅

產(chǎn)品效果隨時(shí)間推移的時(shí)間推移，就像清潔產(chǎn)品一樣

還有更多！

通過(guò)使用這些視頻，您可以用一種新的視覺(jué)方式與您的目標(biāo)受眾進(jìn)行創(chuàng)造性的交流！

變得古怪

你知道有一個(gè)全國(guó)性的：

吻一個(gè)姜日…

帽衫狂歡日…

或者吃一天愛(ài)斯基摩派？

沒(méi)有嗎？好吧，知道有許多有趣的日歷在那里為怪異的，古怪的，不太為人所知的特殊日子，你可以用它來(lái)創(chuàng)造獨(dú)特的內(nèi)容！

通過(guò)在你的內(nèi)容中展示這些節(jié)日——其中許多在推特和其他社交媒體平臺(tái)上流行——你可以在創(chuàng)建獨(dú)特內(nèi)容的同時(shí)獲得一些樂(lè)趣，這些獨(dú)特內(nèi)容將落入趨勢(shì)訂閱源，從而產(chǎn)生新的流量。點(diǎn)擊這里查看日歷。

充分利用您的勝利

在當(dāng)今艱難的商業(yè)環(huán)境下，最大限度地利用任何可以吸引對(duì)你的業(yè)務(wù)的積極關(guān)注的機(jī)會(huì)是很重要的。

分享你的業(yè)務(wù)里程碑和進(jìn)展是簡(jiǎn)單的內(nèi)容，向你的客戶和潛在客戶展示你的公司做得很好。對(duì)商業(yè)成功的深思熟慮的宣傳傳播了品牌意識(shí)，提高了員工的道德水平，并最終確立了你在競(jìng)爭(zhēng)中的優(yōu)勢(shì)。

沒(méi)有什么比成功更成功的了，所以，如果你宣傳里程碑和成就，無(wú)論是你的周年紀(jì)念日，你的第100個(gè)客戶還是其他重要的里程碑，都可以被創(chuàng)造性地制作出來(lái)，讓消費(fèi)者離開(kāi)時(shí)感覺(jué)他們可以信任你的品牌。

報(bào)價(jià)價(jià)值

讓我們面對(duì)現(xiàn)實(shí)吧，讓人們真正訂閱內(nèi)容并不是一件容易的事情。隨著大量電子郵件涌入他們的收件箱，吸引人們多注冊(cè)一封電子郵件是一個(gè)越來(lái)越大的挑戰(zhàn)。

但是，如果你有他們的聯(lián)系方式，就很容易把他們推下銷售漏斗，那么你如何才能激勵(lì)人們放棄他們神圣的個(gè)人信息，而不顯得咄咄逼人或令人毛骨悚然呢？

為訂戶提供獨(dú)家內(nèi)容！

不要無(wú)聊地要求人們簡(jiǎn)單地訂閱。相反，應(yīng)該包含描述內(nèi)容價(jià)值的信息。告訴訪問(wèn)者，注冊(cè)后，他們會(huì)收到很棒的提示和操作方法、折扣或其他值得訂閱的獎(jiǎng)勵(lì)。

為了讓你的訪問(wèn)者心甘情愿地交出他們的電子郵件地址，你需要直接清楚地說(shuō)明好處，并回答"這對(duì)我有什么好處？"如果你這樣做了，這個(gè)交易中的每個(gè)人都會(huì)很高興！

搞定你的時(shí)事通訊

時(shí)事通訊看起來(lái)像是過(guò)度勞累的內(nèi)容材料，把促銷垃圾塞進(jìn)人們的喉嚨，但是如果做得好，一份好的時(shí)事通訊可以增強(qiáng)品牌意識(shí)，確保客戶忠誠(chéng)度并提高盈利能力。

每月簡(jiǎn)訊是讓現(xiàn)有客戶或訂戶記住你的業(yè)務(wù)的好方法，但它應(yīng)該有90%的教育性和10%的推廣性。

一個(gè)很好的例子就是嘶嘶作響.失敗的時(shí)事通訊針對(duì)的是那些希望每周將創(chuàng)業(yè)建議直接發(fā)送到收件箱的企業(yè)家。

他們實(shí)施得很好的一個(gè)獨(dú)特方法是創(chuàng)建你在他們的內(nèi)容中找不到的特別制作的信息。不要犯復(fù)制和粘貼博客或網(wǎng)站內(nèi)容的錯(cuò)誤，因?yàn)槭煜つ愕臉I(yè)務(wù)的人，如訂戶或客戶，會(huì)檢查他們是否已經(jīng)閱讀了內(nèi)容。

最后，一定要使用清晰的視覺(jué)組織來(lái)分解內(nèi)容，但最重要的是，確保關(guān)鍵的東西是粗體的。為什么？因?yàn)檫@樣有助于讀者略讀！

如果你遵循其中的一些指導(dǎo)方針，時(shí)事通訊可以是一個(gè)令人耳目一新的東西，而不是坐在人們的垃圾郵件文件夾中的另一個(gè)東西！

讓活動(dòng)為您服務(wù)

沒(méi)有找到很多靈感？將事件視為一種為讀者創(chuàng)造有意義和反思性內(nèi)容的方式。

無(wú)論是什么活動(dòng)，考慮寫(xiě)一篇關(guān)于你的經(jīng)歷或你從活動(dòng)中收集的亮點(diǎn)的文章。如果你發(fā)現(xiàn)值得寫(xiě)下來(lái)并記住，那么很可能其他人也會(huì)發(fā)現(xiàn)它的價(jià)值！

如果你將來(lái)愿意投入時(shí)間和金錢(qián)來(lái)參加這個(gè)活動(dòng)，這也是很有幫助的內(nèi)容。(專業(yè)提示——使用活動(dòng)的標(biāo)簽來(lái)幫助推廣帖子，以增加流量！)

設(shè)計(jì)可交換的圖像格式

一張圖抵得上千言萬(wàn)語(yǔ)，一張GIF格式一定抵得上一萬(wàn)個(gè)！

可交換的圖像格式在今天如此普遍，因?yàn)橛袝r(shí)候，它們比文字能表達(dá)的要多得多。幸運(yùn)的是，GIFS不僅僅是留給普通人在臉書(shū)分享的。事實(shí)上，許多企業(yè)、政治家、甚至電影制片廠都與吉菲這樣的網(wǎng)站合作，為他們的品牌創(chuàng)建相關(guān)的gif .

包含可交換的圖像格式的帖子可以提高參與度和轉(zhuǎn)化率，因?yàn)樗鼈冇兄谌藗兣c你聯(lián)系。營(yíng)銷人員已經(jīng)開(kāi)始利用可交換的圖像格式來(lái)進(jìn)一步吸引他們的觀眾，尤其是千禧一代，這并不是巧合。

舉個(gè)例子，我寫(xiě)了一篇關(guān)于亞馬遜不列顛學(xué)會(huì)會(huì)員的文章，發(fā)現(xiàn)在吉菲上亞馬遜已經(jīng)定制好可交換的圖像格式可以用了！他們美麗地創(chuàng)造了質(zhì)量，幽默和品牌GIFS，這是美麗的設(shè)計(jì)視覺(jué)廣告！

像亞馬遜一樣，你可以為你的行業(yè)創(chuàng)建gif，在角落里或在設(shè)計(jì)中創(chuàng)造性地展示你的標(biāo)志。這是一種有趣的方式來(lái)發(fā)揮創(chuàng)造力，講述你的業(yè)務(wù)故事，其他人也可以使用這種方式！

利用你的銷售團(tuán)隊(duì)

你知道，在你的銷售團(tuán)隊(duì)工作的人可以成為一種資源，因?yàn)樗麄円恢迸c你的現(xiàn)有和潛在客戶互動(dòng)，這意味著他們對(duì)你的觀眾是如何思考的有一個(gè)內(nèi)線！談?wù)勔粋€(gè)營(yíng)銷理念金礦！

不要害怕問(wèn)他們問(wèn)題，并幫助您了解棘手問(wèn)題，以便您可以在內(nèi)容中解決這些問(wèn)題。這是一個(gè)很好的營(yíng)銷理念，您可以使用它來(lái)改進(jìn)和強(qiáng)化針對(duì)特定受眾的內(nèi)容信息！

本地營(yíng)銷理念

即使你是一個(gè)全國(guó)性或全球性的企業(yè)，有時(shí)考慮本地也是值得的。這里有一些地方營(yíng)銷的想法可以考慮。

出洋相

無(wú)論你是一個(gè)蹣跚學(xué)步的孩子還是一個(gè)營(yíng)銷人員，一個(gè)吸引注意力的好方法就是制造一個(gè)場(chǎng)景！當(dāng)然，你不是一個(gè)蹣跚學(xué)步的孩子，所以你可以想出更好的方法來(lái)引起人們的注意，但基本原則是一樣的。

舉例來(lái)說(shuō)，假設(shè)你是一名健身教練，想要擴(kuò)大客戶群。帶你的一些客戶去公共場(chǎng)所，顯然不要妨礙其他人，并訓(xùn)練他們。通過(guò)看到你的行動(dòng)，觀眾可能會(huì)想和你談?wù)勥@個(gè)項(xiàng)目。

邀請(qǐng)一位攝像師來(lái)記錄這一經(jīng)歷的視頻內(nèi)容，并幫助在路過(guò)的人群中捕捉更多的視覺(jué)目光（人們會(huì)忍不住去看發(fā)生了什么)!

為了更進(jìn)一步，事先你可以在你的社交媒體個(gè)人資料上宣傳這種公開(kāi)露面，并邀請(qǐng)有限量免費(fèi)名額的人來(lái)為你服務(wù)。如果這些位置被占滿了，給他們一個(gè)動(dòng)力，讓他們停下來(lái)看看免費(fèi)或打折的東西。

與社區(qū)聯(lián)系

企業(yè)在社區(qū)中，社區(qū)有他們自己的文化、社會(huì)關(guān)系和興趣，對(duì)嗎？要聯(lián)系，為什么不挖掘當(dāng)?shù)厝说呐d趣呢？

這個(gè)天才的營(yíng)銷想法被直流電華盛頓州的沙拉公司斯威特格林完美地描繪出來(lái)，他們圍繞著對(duì)當(dāng)?shù)厝藖?lái)說(shuō)非常重要的事情：政治，發(fā)起了一場(chǎng)運(yùn)動(dòng)。該運(yùn)動(dòng)的口號(hào)是"讓美國(guó)再次健康",被印在汽車保險(xiǎn)杠貼紙、帽子和手提袋上。

由于華盛頓是一個(gè)充滿政治色彩的城市，到處都是走路和活躍的人，他們經(jīng)常戴著帽子，使用手提袋，這是一個(gè)完美的營(yíng)銷配合！這一營(yíng)銷活動(dòng)促進(jìn)了他們的業(yè)務(wù)，同時(shí)與城市的職業(yè)、文化、社會(huì)場(chǎng)景和人們聯(lián)系起來(lái)。

為了給你自己的生意帶來(lái)同樣的效果，你不能只是把你的商標(biāo)貼在貼紙上，然后分發(fā)給別人。相反，你需要為你的位置定制一個(gè)相關(guān)的作品。思考它如何像斯威特格林示例那樣與您的城市溝通/聯(lián)系。問(wèn)問(wèn)你自己：

什么事

s to our neighborhood? Is there a funny pop culture thing that has taken hold we can play off? What is this city known for? What are the jobs most people hold? What are common merchandise items people in our communities use or wear? What are slogans, features or other things we can tweak to be cheeky?

It is all about making localized visual marketing opportunities!

Leverage Local Media

Getting your business mentioned in the media is an awesome marketing idea opportunity and best of all, it’s free!

To get media involved,?reach out with meaningful and well thought out pitches on how you can help them fill media space in their calendars. Most media companies are always looking for stories so it’s all about doing something that will draw attention to your brand. Whether it’s a publicity stunt, a community event, a newscaster trying your services during an open house, etc, it’s a great way to get the word out about your business!

Also, there are tons of free award programs you can apply for which will also help your business get media mentions like the Inc 500, 5000 etc.

Hold a Charity Auction

Donate your product or service to a charity auction!?Everyone loves an auction, but more importantly, everyone loves businesses that give back.?By participating in an event like a charity auction, you get to help others and earn brownie points as a “good-doer”—which helps you build a better local image.

Like any event, this is also an opportunity to meet and network with prospective clients! Everyone in attendance will get to hear about your product or service being offered from the auctioneer and hearing people bidding on your item will make those unfamiliar with your business think you must be pretty great.

Advertise in Unexpected Places

Street art is no longer reserved for artists, it’s a powerful way for marketers to disrupt the norm and advertise in unexpected places! By doing so, you create unique and eye-catching ads that will imprint on customer’s minds!

One way to do this is through chalk art and wall murals.?Chalk art is a great way to catch glances from potential walk-bys, create hype by social sharing and since it’s temporary it allows you to change things up and create new messaging constantly!

For example, one of my favorite tattoo artists, now cosmetic empress, Kat Von D, created street art for one of her makeup line launches.

As you see in the image above, she had an artist commissioned to draw her new lipstick line on streets in Canada. Not only was it an image but it also shared helpful hashtags for customers to look up later or to promote social sharing.

Another example of successful street art advertising was Justin Bieber’s launch of his album “Purpose.” He began tweeting and sharing on Instagram the album’s tracklist via photos of graffiti on walls located around the world.

The first one, “Mark My Words,” was from Sydney, Australia. Track two, “I’ll Show You,” came by way of London. “What Do You Mean?” was from Stockholm, Sweden… so on and so forth. By doing this, he created a social hype around a new album that got people excited to not only find these walls but to take photos with them, therefore promoting social sharing that much more!

With advertising, it’s so important to keep everything fresh and innovative. Chalk/street art gives you lots of opportunities to change things up and will push you and your colleagues to think of new advertising ideas and strategies.

This strategy is most effective for locally oriented businesses, but it can be used in a lot of creative ways for just about any business level or industry!

Introduce Interesting Influencers

With the rise of social media came the rise of social media influencers.

Social proof matters to people. These days, brands have trouble developing a strong trust with their targeted audiences. Nielsen reports 92% of people trust recommendations from individuals—even if they don’t know them—over brands.

That online trust equals sales for you!

When you align your business with an influencer, not only do they bring their loyal audience to your business, they also bring an audience that already trusts them and—by extension—you!

Working with influencers isn’t complicated, but you should always outline the goals and expectations for any influencer that you decided to work with before you have them start to post on behalf of your brand. Learn more about social influencer marketing ideas in my article here.

Partner Up, My Friend!

We have all heard the phrase two is better than one right? Well, marketing collaboration is just the same, try teaming up with other local businesses! Collaboration between businesses on marketing initiatives?can be hugely beneficial. Not only can it can increase exposure for both companies, it can result in more leads and greater overall success compared to working on alone.

A strong example of this is cross promotion? You can mention each other on social media, give joined discounts,?or combine your email subscriber lists to send out a joint promotional mailing.

The best businesses to link up with are ones that will be complementary to your business or services like a business that sells related products. For example, a plastic surgeon might partner with a cosmetic dentists office for cross promotions.

If you run out of ideas on how you can expand your audience, look to make some friends!

Branding and Business Strategy Marketing Ideas

To get more out of your marketing, you sometimes have to take a step back and take a look at the bigger picture. In many cases, shifting your focus to a point higher in your marketing funnel can have a huge impact on your campaigns!

Frame Things Differently

When the marketing ideas just aren’t working, its time to send in the guerrillas! Think of ways to?promote products or services in an unconventional way because if you do people will pay attention in a memorable way!

People get bored with the same types of styling and business advertisements so learn to shake things up. For example, if you own a construction business, ?paint some of your trucks pink. If you are a shoe company, is there a unique display you can make in a public place?

These examples show how you can break industry and business molds and how doing so will help your business get noticed! If you are running out of creative ideas, think about how you can break the rules…just a little.

Shadow Your Customers

The phrase,” Location! Location ! Location!” is not just reserved for real estate. It also applies to marketing because if you do not place advertisements where you customers travel, leisurely look or interact with, why does it matter?

Location is closely tied to high returns on investment.?If you figure?out where your customers spend most of their time, you can place advertisements that will be successful in their personal space.

So, look for the places they locally, digitally and socially go to! If you are a dating website or company, advertise and marketing in places like bars during happy hours! By doing so it not only exposes your brand to potential customers but it informs them on your service and how they can act…it almost seems like they were supposed to see this!

Educate!

Have you ever looked up the answer to an obscure question in a conversation with a friend? Have you ever needed to look up a tutorial on how to do something? If so, you are like a lot of people in the world who are constantly looking for answers.

People want educational value?and if you are the teacher, you can be a trustworthy source they continue to go back for answers or heck, purchase from you!

If you are struggling for some content, look for ways you can teach someone about a topic! Whether it’s through a seminar, vlog, podcast or blog posts, people want to improve and learn from others. By making the efforts to educate, you can help them know they can make a purchase from you, as a guided source and not regret it.

Design Effective Conversion Funnels

Designing customized conversion funnels for your busines should include important elements like awareness, education, evaluation and retention framework. If you’re missing any of those elements, you might notice leaks in your funnel.

Become an Expert in Your Community

Reach out to local junior colleges or your local chamber of commerce and speak at their events. You will have an audience to talk about being an entrepreneur and your products and services. Being a community leader will help you get recognized around town.

This method also “double dips” as a way to get talent from local universities and colleges too.

Social Media Marketing Ideas

Social media offers a lot of opportunities to marketers, but sometimes those opportunities can be hard to take advantage of. If you feel like you aren’t getting what you want out of social media, it might be time to try some of the following.

Pin Purposefully

Believe it or not,?Pinterest is more than just a “girly” website that features mason jars, burlap, or feel good quotes! It is a sophisticated and visually stimulating opportunity for you to marketing directly to active consumers looking for products and services.

While Pinterest isn’t quite as big as other social media platforms like Facebook or Twitter,?it can be a special place to promote your business.?Using Promoted Pins, you can?drive a ton of high-quality?traffic to your site which can result in big conversions!

Since people love visuals, post your strongest visual content on Pinterest and link them to your web pages for some serious traffic.

Shoppable pins are a relatively new addition to the corkboard inspired platform. Shoppable pins allow teams that have products listed on their website to add them to a Pinterest board. Once there, pinners can see prices and click the pin which will take them directly to the site to buy them.

If you are looking for a visual way to share content more effectively, do not look over Pinterest.

Be Shameless

It is not what it sounds like, do not run around naked at a networking event.

Instead, be shameless with pushing out social media content and accounts. Having many Facebook or Twitter followers could translate to actual customers because more followers tends to give a social proof acceptance that you are legitimate.

Speaking at a conference? Put your Twitter handle in the slideshow.

Ordering business cards? Promote your social accounts!

By sharing your accounts information people can have access to you and check you out further!

Get Into Video

You don’t need to really buy equipment to make professional looking videos. You can use your phone—assuming it’s somewhat quality—prop it up on a tripod and start recording. It takes time, but then you can really educate and engage your prospects more effectively than you can with just another blog post! People respond more to visuals these days!

If you’re not comfortable on camera, use a software like Camtasia and do a voice over with a PowerPoint presentation or use a whiteboard for explainer videos.

Join the Hashtag Game

If you want to build your social media following, you need to be an active participant in the community. This means posting regularly and joining in on fun weekly social media traditions that already have a loyal audience. Show the kids how hip you can be!

Having hashtags that are specific to your organization?makes it easier for audience members to find content specific to you and include you in their conversation. For example, at Disruptive we started participating in #WinningWednesday where people share daily wins they had in their lives. Every Wednesday we share a win we had for a client!

Not only did we join that public hashtag with meaningful content from our business, we also started using customised hashtag like #disruptyouradvertising to start our own social hashtagging.

Like us and many others who participate in hashtagging, this helps promote our business in a public space and allows people to find our content easier!

Host Contests

Social contests are great for a number of reasons—they’re relatively easy to enter, and they also provide sponsors with a great form of user-generated content that can be reused and implemented elsewhere.

There are many types of social contests you can host:

Voting Photo Video Caption Giving etc…

All of these can give you content, insight and conversation with customers which can inspire new content topics to cover as well as helps you market yourself as relatable and “reachable.”

Are You Ready to Shake Things Up?!

After reading this, you should be able to spice some things up and get your marketing up and going again! Luckily, the sky is your limit. There are plenty of marketing tactics you can make use of that are not expensive, not terribly hard to set up etc!

If you want some more content, are interested in my inspiration music playlist tracks or want some help refreshing your marketing strategy, be sure to reach out!

What are some creative marketing tools and tricks you have started in 2018? Comment below!

Cydney Hatch

Author

Cydney is a polka dot wearing business owner, photographer, cupcake enthusiast and writer, who through her work, shares her personal passions about visual marketing, branding and business strategy.

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